CAMPARI 1L

Type: Bitter aperitif liquor

Origin: Italy

ABV: ~24%

Overview

Campari is an iconic Italian aperitif with a bold, herbal, and bitter profile. It’s made from a secret infusion of herbs, aromatic plants, and fruit peels (including bitter orange), steeped in alcohol and water. Campari’s distinctive bitterness and bright red color make it a foundational ingredient in many classic cocktails and the aperitivo culture of Italy.

Flavor Profile

1. Aroma: Intense citrus (orange peel), herbal complexity, subtle spice
2. Taste: Pronounced bitterness balanced with fruity citrus and herbal notes, slight sweet undertone
3. Finish: Dry, herbal, and lingering with a pronounced bitter edge that stimulates the palate

How It’s Used

Campari is primarily used as an aperitif to open the appetite before a meal, often served over ice with soda or citrus twist. It is also a staple in many classic cocktails, including:

1. Negroni (Campari + gin + sweet vermouth)
2. Americano (Campari + sweet vermouth + soda)
3. Campari Spritz (Campari + prosecco + soda)
4. Boulevardier (Campari + bourbon + sweet vermouth)

Serving Suggestions

1. Neat over ice with an orange slice or twist
2. With soda water for a lighter aperitif
3. In classic cocktails as noted above

Overall Profile

Campari delivers bold bitterness and citrus‑herbal complexity, making it one of the most recognizable and versatile aperitifs in the world. Its distinctive flavor is a key part of Italy’s aperitivo tradition and a cornerstone of many beloved cocktails.